About Us

Samantha & Petar are the creative duo behind Sunce Media, specializing in hotel and hospitality photography and videography.

Our work is rooted in the feeling of a place: the light, the atmosphere, the details and the quiet moments that make a destination stay with you.

At Sunce Media, we specialize in photography and videography for luxury hospitality, creating imagery that captures not only how a property looks, but what it feels like to experience it. Our approach combines an editorial eye with a natural, documentary sensibility, allowing each hotel and destination to retain its own sense of place.

Human presence is woven lightly throughout our work, never overpowering the property, but bringing it to life. A hand reaching for a coffee, someone disappearing into the water, an unhurried breakfast or a figure moving through a space. These subtle moments allow guests to see themselves within the story and imagine what it might feel like to be there.

We’re drawn to beautiful light, thoughtful design, and the candid, in-between moments that can’t quite be staged. The result is imagery that feels elevated yet lived-in, aspirational yet attainable.

At the heart of our work is a simple belief: the good old days aren't something we look back on; they're something we're standing in right now. Our work is our way of holding onto that feeling, creating visual stories that feel relevant today and nostalgic decades from now.